Grammy Award-winning producer, songwriter, DJ, and entrepreneur Paul Blair—known professionally as DJ White Shadow—has spent his career shaping the sound of modern pop. His groundbreaking work with Lady Gaga, including Born This Way, ARTPOP, and the Academy Award-winning A Star Is Born soundtrack, established him as one of the industry's most innovative creative forces, and his credits span a wide range of global artists who share his instinct for pairing cutting-edge electronic production with timeless songwriting.

A partner and creative advisor to Cassette, Blair helps shape the company's artistic vision while continuing to push boundaries as a producer, investor, and pioneer of experiential music concepts across entertainment and hospitality.

Relentlessly creative and uncompromising in his standards, DJ White Shadow remains one of the most forward-thinking music creators of his generation.